Now is a great time to be with USANA than ever! Why? Apart from the reasons we mentioned in our previous blog – Why USANA is #1? The newly achieved Australian Business Awards and the International Business Awards makes the why even bigger!
What is the Stevie Distinguished Honoree category in the International Business Awards?
The Stevie Awards are the world’s premier business awards. They are created to honour and generate public recognition of the achievements and positive contributions of organisations and employees worldwide. And USANA Australia and New Zealand was named as a Stevie Distinguished Honoree for the Marketing Campaign of the Year in the International Business Awards, for its outstanding Women In Business 2011 campaign. The objective of the campaign was to encourage and inspire more women to achieve financial freedom by taking action and changing their lives.
What is the Australian Business Awards?
The Australian Business Awards are an annual, national, all-encompassing awards program. They recognise Australia’s industry leaders who demonstrate the core values of business and product excellence. In 2010, USANA received two awards for Product Excellence (USANA Essentials) and Best E-Business Product (BDS:eAprentice). And in 2011, two more awards were won – Proflavanol C100 as the Best New Product and Health & Freedom Solution as the Best E-Business product.
What does this mean for USANA and USANA’s customers?
1. Increasing USANA’s brand awareness
It’s great to see USANA’s name appears on the prestigious awards’ website, such as:
The ‘Best New Product 2011 Winners’ page and
The ‘Best E-Business Product 2011 Winners’ page of the ABA website;
The ‘Marketing Awards Category Honorees’ page of the IBA website
These spots are coveted by other companies in numerous industries. With USANA receiving the awards, the company has taken its rightful place among the other leaders. We know USANA is the best and now even more people know it too.
2. 3rd party endorsements for USANA’s innovation and consistency
Yes, USANA has so many independent and prestigious validations already – Endorsement of the Women’s Tennis Association (WTA) , NutriSearch Comparative Guide, Therapeutic Goods Administration (TGA), the U.S. Food and Drug Administration (FDA), etc… but beyond that, we do need some recognition for our innovative spirit and commitment to delivering consistency and support to our Associates and Preferred Customers. And the awards reinforce this dedication!
3. A positive word-of-mouth
The awards not only reflect USANA’s commitment to business and product excellence, but also help with building a positive word-of-mouth environment – they provide existing Associates with highly credible information to share with others; and reinforce the confidence of Preferred Customers that USANA is the right choice and raise the interest of people who have never tried USANA products before.
So, join us in celebrating this success!
Labels: Australian Business Awards, International Business Awards, women in business