Traditional ways of working and building wealth are now giving way to alternative means to a more prosperous lifestyle. The Gen Y demographic are all about work/life balance and fitting work around life not the other way around. For Baby Boomers the drive to achieve success in both work and life is just as strong.As Baby Boomers head towards retirement the need to source additional income and work less is important. Facing a retirement where income is hard to come by or non-existent is daunting. So Baby Boomers are looking for ways to protect their earning potential long after they retire from full time employment.
Finding alternative ventures aside from a career is high on the priority list. Investments, savings and home based businesses are all good ways to maintain ongoing income.
Home based business is appealing to Baby Boomers for lots of reasons:
- Having the power to drive your own success and create new income streams.
- Having the ability to earn an income whilst enjoying the lifestyle you always wanted.
- Having the time for family, hobbies, holidays and the income to do it all.
- Having a business that you can use all the skills you have acquired over the years to create your own success.
For Baby Boomers heading towards retirement the focus is now more than ever on securing a financial future that allows for all the things you want in your golden years. Alternative sources of income that you can continue to tap into after you retire provide ongoing security and opportunity.
As with any business finding something that suits your lifestyle and that you can be passionate about are the keys to longevity. Check out the USANA business opportunity and achieve the lifestyle you deserve.
Interesting blog, but it’s missing an important part of the equation: Generation Jones (between the Boomers and Generation X). Google Generation Jones, and you’ll see it’s gotten a ton of media attention, and many top commentators from many top publications and networks (Washington Post, Time magazine, NBC, Newsweek, ABC, etc.) now specifically use this term. In fact, the Associated Press' annual Trend Report chose the Rise of Generation Jones as the #1 trend of 2009. Here's a page with a good overview of recent media interest in GenJones: http://generationjones.com/2009latest.html
ReplyDeleteIt is important to distinguish between the post-WWII demographic boom in births vs. the cultural generations born during that era. Generations are a function of the common formative experiences of its members, not the fertility rates of its parents. And most analysts now see generations as getting shorter (usually 10-15 years now), partly because of the acceleration of culture. Many experts now believe it breaks down more or less this way:
DEMOGRAPHIC boom in babies: 1946-1964
Baby Boom GENERATION: 1942-1953
Generation Jones: 1954-1965
Generation X: 1966-1978
Good point - thank you. We have been hearing a lot about Generation Jones lately, an important generation we don't want to discount.
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