Me•di•a
noun.
The means of communication, as radio and television, newspapers, and magazines, which reach or influence people widely
We all agree that in the communication world, a ‘two-way street’ is better than a ‘one-way street’, right? Well technology is always making the impossible possible and now with Social Media, we can go for a ride with our audience anytime, anywhere! Facebook is one of the most popular and flexible Social Media channels around, and for those who have heard about it, but haven’t touched it, maybe now is the time to get involved and get connected with USANA Australia and New Zealand!
USANA’s unique Australia and New Zealand Facebook Fan Page is on its way…
From 7 October 2011, USANA Australia and New Zealand is going to launch its unique Facebook Fan Page, available to the general public, with more localised information, flexible communication and access to exclusive competitions.
So, what is Facebook?
If you are already a Facebook guru and want to read about the development of Facebook Wikipedia is always a good place to go. But if you are new to Facebook the following explanation will give you a brief overview of Facebook:
Facebook is a website that allows you to do online social networking with other users from all over the world. Launched in February 2004, Facebook has more than 500 million active users as of July 2010 - this figure is one fourteenth of the world population! (Source: Wikipedia) This is mind blowing, given China doesn’t even have official access to Facebook!
Put simply, this website not only enables you to post comments, images and videos, you can also share other online information, such as news stories, with your friends or create and invite your friends to an event etc. Here is a typical post on Facebook:
How to set up your Facebook account (a profile)?
If you are a Facebook savvy, you may by pass this information, as we will show you right from beginning. Go to http://www.facebook.com and fill in your details in the registration area (showed below), then click the ‘Sign Up’ button. Once you’ve clicked the ‘Sign Up’ button, you can start to create your profile.
- Step 1 – this is where you can find your friends by your current email address (so make sure you use a valid email address). You have the choice of skipping this step if you wish.
- Step 2 – you can fill out your interests so that you can find like-minded people on Facebook. Again, you may choose to skip this step.
- Step 3 – this is where you complete your profile information.
- Step 4 – asks you to upload a profile picture for this account. You may pick a photo of you, or any other pictures you like, but a photo of you will help your friends immediately recognise you!
- Step 5 – click the ‘save and continue’ and your profile is DONE
You can edit your displayed information anytime by hitting the ‘Edit’ button, or you can add new personal information by hitting the ‘Edit Profile’ button (both shown in the image below)
How to become our fans?
Once the new Fan Page is up running, you will need to follow the steps below to become fans of USANA Australia and New Zealand: - Log on to Facebook.
- Go to our Facebook Fan Page. (We will have a follow-up blog giving you a tour of the new Page as well as the web address of it)
- Press the ‘LIKE’ button of the page, as showed in the picture below.
And that’s it!
Once you become our fan, we will keep you up-to-date with the latest USANA news, events, trainings, recognition, product information and more. You can also view our exclusive competitions and promotions which are open to USANA fans only. Also you will be able to easily access localised USANA Australian and New Zealand news, which happens right around you.
Should you start your own Facebook Fan Page for your USANA business?
Now you have your Facebook account (profile page) up running, you might think ‘hmmm, USANA Australia and New Zealand has its Fan page now, maybe I should start my own Fan page... but is it necessary?’ This question will be answered if you understand the difference between a Facebook profile and a Fan Page:
A Facebook profile is for individual users and the status updates, videos, pictures and events you post will only be visible by your friends, and obviously, this limits your reach. For a prospective customer to see what you have to say they would need to be added as a friend and go through the confirmation process to become your friend – this is not effective for your USANA business.
However, a Facebook Fan Page is just like your own website, where your information is visible to the public. All prospective customer needs to do is to ‘LIKE’ your page and your posts will display on their Facebook News Feed/home page. The process is just like subscribing to updates or articles from a website.
Facebook Fan Pages are important for your USANA business because they are more visible to search engines, such as Google or Bing – your Fan Page will be higher in the search results, as Facebook is a very popular website. Also the Fan Page allows you to have unlimited ‘fans’, while a profile is usually limited to 5,000 friends. Most importantly, the content is readily accessible to the public so you can include the page link in all your communications.
We will have more upcoming blogs about Facebook including a tour of the new USANA Australia New Zealand Page, how to set up your own Facebook Fan Page and how to build up your fans, etc. Please keep an eye out for them.
Labels: facebook, facebook page, Social Media
