Celebrities, Olympians, journalists, professionals and customers often have something to say about a product or service. They definitely don’t align themselves to just anything. If they’re raving about a product, chances are, they’re using it and loving it.
A few weeks ago, Serena Williams tweeted that she takes USANA products because it’s the only thing the WTA will allow. A few weeks ago Jason Priestley (and yes, you all know him from Bevelery Hills, 90210) was just telling people how much he and his wife loved USANA. Recently, Australian Olympian, Steve Hooker, currently training for the 2010 Commonwealth Games, talked about USANA in his daily regimen.
Third-Party endorsements are another great way to build your business! These include customer testimonials, news articles, press clippings, radio interviews, and product advertisements. All of these things work positively for your business because its other people telling the world how amazing your business or product is.
You might know that your product is amazing and you want the world to know. But that unbiased, trustworthy and credible endorsement by another person will make all the difference. Keep an eye out in the media, keep your customer’s letter of thanks, and build up your portfolio because those third-party endorsements are bound to work in your favour.
Labels: 2010 Commonwealth Games, 90210, Beverley Hills, building business, Jason Priestley, Olympians, Serena Williams, Steve Hooker, Third-Party Endorsements, Tweeted, usana